Although the Apollo Course is a brand new and unique concept, the highly qualified and experienced team delivering it have been working together for over a decade on health, weight loss and fitness related programmes across Europe.
Discover more about our dedicated team below.
Dr Joe Rowles
Apollo Course Co-founder
Joe is a medical doctor with an interest in fitness and human performance. He trained as a medic in the Special Forces and subsequently attended medical school.
He now divides his time between working as an Emergency Medicine doctor in the UK and as Medical Director for the US TV show ‘Survivor’. He is also an Honorary Clinical Research Fellow at Exeter Medical School and faculty member for the Master’s degree in Extreme Medicine at Exeter University.
Working in Emergency Medicine has given Joe first-hand experience of the consequences that patients can suffer as a result of untreated chronic illness such as diabetes and high blood pressure. While treating these patients he realised that many were unaware of these consequences and many could have potentially been avoided with simple lifestyle interventions and education.
This led directly to the concept of the Apollo Course.
Apollo Course Co-founder
Sam is passionate about health, fitness and the outdoor environment. Over the last twenty five years he has worked as an adventure training instructor, team building consultant, Special Forces soldier and close protection specialist.
Sam was co owner and chief instructor of the UK’s first residential weight loss course for which he designed and wrote the programme.
After six enjoyable and successful years Sam left this business to work in maritime anti-piracy and then as a consultant on the 2012 London Olympic Games before accepting the job of Regional Security Manager for Western Europe for an investment bank.
During this time Sam became an IronMan triathlete completing the 2016 Bolton IronMan in under 14 hours.
Apollo Course Chief Instructor
Matthew has worked in the outdoor industry for over 25 years, working for many clients across the UK including prestigious schools, local authorities and leading private sector providers.
As Apollo Course Chief Instructor, Matthew leads the PT team whilst being key to programme development, operations management and training the next generation of instructors.
His interests include nutrition, health and fitness, extreme adventure sports, and road cycling, with a passionate interest in the natural world.
Matthew loves being on the coast or in the mountains with good company in any weather.
Apollo Course Dietitian
Alex has over 10 years’ experience in health and nutrition, working in both the private sector and the NHS as a registered dietitian.
She has extensive knowledge on the impact of nutrition on health, particularly relating to obesity, diabetes and cardiovascular disease.
Having written and delivered regular education sessions to health professionals and to the public, she is practiced at translating the information into practical advice for guests on the Apollo Course.
Apollo Course Office Manager
Luvena is the lady who looks after enquiries, reservations and bookings. She is a strong believer in the interrelation of mind, body and soul, with a keen interest in health and fitness. Luvena was once a Jazzercise aerobics instructor, but lets the Apollo PT team take the reins during courses.
She is a qualified youth worker with lengthy experience of supporting young people through employment with issues such as homelessness, benefits, domestic violence, education and teenage pregnancy.
With experience in dealing with intense environments, demanding caseloads, and helping change lives for the better, the Apollo Course provides Luvena a different kind of challenge.
Apollo Course Chef
Allan has worked internationally as a sous and then head chef for over twenty years.
He has worked in a variety of roles including private and fine dining, large scale catering management, casinos and restaurants.
Allan specialises weight loss cooking with dietitians and nutritionists.
Apollo Course guests enjoy Allan's healthy, nutritious and varied dishes during your time with us.
Fresh air and activity is guaranteed to fire up your appetite, and your taste buds!
Alison is a qualified Cognitive Hypnotherapist (Master Practitioner) having studied with the Quest Institute under the renowned Trevor Silvester who developed the technique.
Alison uses Cognitive Hypnotherapy techniques to help people take back control of the aspects of their life which are causing them trouble.
The aim is to help people to make changes and to enable them to make those changes permanent.
Alison is a member of the National Council for Hypnotherapy (NCH) and Quest Cognitive Hypnotherapy (QCHPA). She loves to walk her two dogs and regularly plays tennis.
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